Small businesses are an invaluable source of local knowledge that provide insights into indigenous commercial. cultural and social values and beliefs. This article explores various emergent typologies of small businesses in a multi-ethnic Southeast Asian wet market principally with regards to their social responsibility and sustainability. The field site is Jelutong wet market in Penang. https://www.roneverhart.com/Mickey-Mouse-5-5-Ft-Portable-Beach-Umbrella/