The purpose of this research study is to investigate the role of celebrities in creating brand advocacy for mobile phones amongst social media users of Pakistan. The role of celebrities has been tested through the constructs of celebrity attractiveness. trustworthiness and expertise while brand trust has been added as a mediator. The study variables of the research have been empirical... https://www.roneverhart.com/Dragon-Womens-Sunglasses-Dusk-LL/